Blackspot Unswoosher

Blackspot Unswoosher 1

SEASON’S GREETINGS EVERYONE!  For all of you who celebrate the holiday, Merry Christmas!  And Happy Chanukah, Kwanzaa, and all the other religious or non-religious celebrations that are going on in our midst.  No matter your faith (or lack thereof), this is the time of year in many parts of the world where some of us get to take a break from the grind and spend some time with our loved ones.

The holiday season has also been associated with crass commercialization, especially pronounced during the rush for “deals” right after Thanksgiving.  Fortunately, there’s been some push back, with some voices in the wilderness calling for a halt in the madness.  Nothing has exemplified this movement better than Adbuster’s new campaign called “Buy Nothing Day” and “Buy Nothing Christmas.”  You may recall that Adbusters, provided the spark that led to the Occupy movement with their iconic image of the ballerina on the Wall Street Bull.


So it’s a little surprising that Adbusters is getting in on the shoe game with their Blackspot shoes.  But they’re doing it in their own subversive way – in their own words, Blackspot is an “affront to the consciousness of hyper capitalism and profit dominated boardroom policies.”  To “change the way the world does business,” they are open sourcing their shoe designs by offering it free of charge to the public.

Or you can just buy a pair.  Here we are featuring the Unswoosher Boot.  In a clear shot at Nike, the John Fleuvog designed, Vegetarian Shoe overseen boot is vegan and environmentally friendly.  The materials comprise of hemp, faux leather, and recycled rubber.  They are made in a fair-trade and unionized factory in Pakistan.  This shoe is wrapped in so much feel goodness it might even make Scrooge smile.

Blackspot Unswoosher 3

You can buy these directly from Adbusters here, or you can check for an independent shop near you.

4 thoughts on “Blackspot Unswoosher”

  1. I have these boots and they are not good for any place with a serious winter. My feet got wet often enough. I got a hole in them from walking around New York though they were a few months old. Cool design; not so good for places with snow.

  2. Karoumy, I heard similar complaints about their sneaker. I guess there’s a reason they’re known more for the magazine!

  3. The stitches came apart on the top of both boots. I had an older version of the boot. Also the soles weren’t comfortable. I added insoles, but wouldn’t recommend these for durability and comfort. The idea is cool.

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