I made a pledge a few days ago to start blogging about companies who do a little more than just put out shoes that don’t contain animal products. I’m talking of course about “responsible” businesses, businesses that try to have a positive impact, be it on the environment or their communities. See Toms Shoes. While these guys appear to be a diverse bunch with different missions and goals, I will lump them under the umbrella of the socially responsible. That label seems to fit, and I will tag these posts as such (see tags on right sidebar).
Today I’m giving a big shout out to UK company Jinga. These guys are really, really posi. Much like Toms Shoes, their main business is the manufacture of footwear, but their real goals lie in social enterprise. Their main project is the Julio-Otoni Project, which develops programs and support for poor kids in Rio De Janeiro. They also put a lot of thought into their manufacturing process. They don’t use sweatshops, they make their soles out of recycled PVC, they have a green office, and of course the shoes are vegan! Very cool. It’s like they have the quad-fecta of awesomeness: (environmentally friendly)+(fair trade)+(vegan)+(non-profit involvement) = perfect socially responsible business. The only information I couldn’t find is what the upper synthetics are made of. I hope that it is from some recycled material, but I wouldn’t bet on it.